Interactive Public Relations

Just because we have "Interactive" in our company name, doesn't mean we
don't implement holistic marketing programs that combine the traditional
tried and true PR methods with the latest in social media and interactive
public relations. But the more things change in the PR world, the more they
stay the same. You must still have new products and services to warrant
getting the publicity you desire, and you still have to persuade editors,
writers and producers to cover your company in online and traditional media.
It is true that blogs and social media play a big role in today's PR
programs but a lot of the better and more widely visited blogs are written
by the same editors and writers that you will target to get into the
traditional media, so it's not such a brave new PR world that some agencies
would have you believe.

Decades of Combined Experience

You probably didn't know that Kensington Interactive's PR team is comprised
of some of the most seasoned and successful PR professionals in the
industry. Out PR team has decades of combined PR experience that span
virtually all industries, in high tech, consumer, industrial, professional
services and many more. And it's rare to find a traditional PR firm with
the web development and internet marketing skills available through
Kensington Interactive.